Rip & Burn launches on 30 September, a magazine with no readers to lose, but a generation to gain.We know that downloading is not an add-on activity to CD-buying but increasingly a replacement, with young music fans who have never bought a CD. Beyond that, the music has no physical dimension other than the space it takes to store in the memory. Ding dong, the disc is dead.For the producer, the revolution has even more impact: with music directly transferable from the artist to the listener via the internet, the music industry’s future in manufacture and distribution is looking doubtful, leaving a rump of functions based around bankrolling, grooming and marketing artists and repertoire. Whereas music consumption has boomed in recent years thanks to the download revolution, paradoxically the music industry has suffered. Because of Ricardo, who comes across as the Russ Meyer’s hairdresser from hell.Let me fill you in on Ricardo. He has long, straightened hair like the girlies do now, an androgynous body, hipster flares with a big belt and a green Bridget Riley-ish top. Plus a Killer Queen smile and an accent somewhere between Pontypridd and Ponte Vecchio.

So when he sees Mrs Woman taking Tresemm?hings off the shelf he’s enraged “Excuse me, that’s not for yew,” he lisps And then they start fighting. There and then, in a supermarket, there’s a screaming hairdresser fighting a woman It gets nasty; he practically wrestles her to the floor And he wins.It’s one of the oddest bits of gender politics Then he clears the shelves and walks off, smiling. “Tresemm? Professional but Affordable in Asda” is the strapline. “It’s our secret,” sings the choir of Saturday staff on £3 per hour plus tips.Here once again is an ancient advertising clich? the professionals don’t want you to buy our product – brought to life by a moment of inspired weirdness.Peter sru.co.uk.

If I were the National Hairdressers’ Federation I’d be getting the members to throw Tresemm?ut of salons. It’s only when you have to persuade a board of directors to invest in the multi-million pound launch of a music magazine that the fundamental foundation of success in this sector becomes glaringly obvious: every successful mainstream music title has sprung to life off the back of a technical innovation in music consumption. They’ve signed up Ricardo from The Salon to represent The Trade, which doesn’t want you buying Tresemm?ecause it used to be a Trade Secret They’ve set up a store scrap It’s marvellous and unpleasant. But the best?The one-upping idea of getting the hairdressing equivalent of Gordon Ramsay’s own stove still has its appeal though, because a new-to-me-anyway brand called Tresemm?s making it the bedrock of its launch-positioning. Low barriers to entry and very silly shop names, epically silly.

Channel 4’s The Salon made hairdressing look miles better capitalised, better decorated and more polymorphously pervy than it really is. So do you really think hairdressers use the best stuff? The most industrially violent for sure, the fastest-acting, possibly. The tool-kit for everything you shouldn’t be trying at home, certainly. Huge polythene vats of budget cooking oil made from whale and palm. Barrels of tomato glop or mayonnaise glop.
And what do hairdressers use? Hairdressing is one of the great minimum-wage, no-GCSE sectors. Parents Augustus, car-factory worker, and Beverley, a former nurse.Career progression: England amateur (29-6 record).