OTTAWA–(Business Wire)–The Canadian inventors of the international sex toy sensation, the We-Vibe, havebeen invited to unveil their one-of-a-kind vibrator in France at a prestigiousmarketing event in the upscale Paris district of Le Marais. The We-Vibe is sure to impress French media and consumers who will be invited toa prominent media unveiling on June 18. “It has been a dream of mine to take the We-Vibe to market in Paris, the centreof fashion in Europe known for its beautiful designs, accessories and lingerie,”says Melody Murison, Director of Business Development with We-Vibe, and spouseof inventor, Bruce Murison. “We are honoured to bring the We-Vibe to such abeautiful and elegant marketplace – it will be a surreal experience.

It will bea unique opportunity to showcase We-Vibe – it has the potential to be even moresuccessful than the gifting rooms at Academy Awards because of the mainstreamaudience. Lovely Planet, a leading European distributor of high-end sex-life accessories,selected We-Vibe as the feature this month at its unique sidewalk store known asPop Up Store 1969 after seeing the huge commercial success of the We-Vibe acrossEurope. The store will feature only the We-Vibe for the next 69 days (from the18th of June to the 25th of August) and has been completely redecorated inWe-Vibe colours and logos. “In a pop up store you have to present a product that is completely different,completely innovative and because the We-Vibe is so unique, we hope this willbecome a best seller in our country,” says Jean-Christophe Baechler, head ofmarketing with Lovely Planet. “We want to introduce the We-Vibe to Frenchjournalists and French consumers to build brand awareness and create salesopportunities as well.” About the We-Vibe The We-Vibe is the first strapless, wireless, dual-motor vibrator that can beworn by the woman while making love for internal and external stimulation. TheWe-Vibe is currently the number one selling sex toy in Canada and Australia, andgrowing in popularity in the United States and Europe. Only in production forone year, the We-Vibe is taking the adult industry by storm, winninginternational design awards and breaking sales records.

The We-Vibe is a productof Standard Innovation Corporation of Ottawa, Ontario Canada. See POP UP store 1969 POP UP store 1969 is a unique store located at 5 rue des Lombards, 75004 Paris,France. Open Tuesday to Thursday: 12 pm-7 pm / Friday-Sat: 12 pm-8 pm. Innovation Corp.Melody Murison, Business Development, orLovely PlanetJean Christophe Baechler, Marketing, +33 (0)4 86 26 06 opyright Business Wire 2009.